The incredible artist behind our Red Alert launch artwork, Lupe Velazquez (he/him), shares his impressive journey through art & design.
“My artworks are based on industrial design and fashion, where I combine organic shapes, colours and futuristic features. In my artistic work, the jungle where I grew up with my Native American grandparents of the Nahuatl language is present,” said the artist and designer Lupe Velázquez (Coacuilco, Hidalgo; Mexico, 1976).
In England, he studied a degree in Product Design, related to furniture and fashion, at the Kent Institute of Art and Design, graduating in 2005 with honours. It has been awarded by the British newspaper The Guardian, in the university magazine Soup, with the “Best Edition” award at the 2004 The Guardian Student Media Awards.
According to Velázquez, his work has influence on nature, mathematics, geometry, technology and science, for example: clouds, wind, stars, the number three, rooms, offices, airports, museums, airplanes, ships and UFOs: “Each design that I have created has an authentic vision due to the details that form it to reach this third dimensional plane, since it carries several details in each information such as the number three that since my beginnings has been present in my designs, painting, fashion, poetry, architecture, sculpture and embroidery.
Lupe’s quote: “Today is for Tomorrow”
Likewise, he commented that his designs arise through dreams, visualizations and ancestral Mexican traditions: “The organic form of the flowers of the field, roots, water, earth; The fish, stones and animals of the jungle connect me to seek inspiration and remember the smell of chocolate, chili peppers, dried banana leaves, tobacco; the huapango, the prayers of the healers, copal and the ritual ceremonies of my community, make me awaken my memories to live again and feed my inspiration.”
Furthermore, he recalled that since he was a child he began to draw on the burned earth of the cornfield, on the trees and dry trunks, on the stones of the rivers and springs: “I began to draw the animals of the jungle such as birds, grasshoppers, snakes. , woodpeckers; armadillos, gophers, ants and jaguars: he drew them in an enormous dimension that covered a field of corn.”
Due to his outstanding professional career in the United Kingdom, he has worked and collaborated for recognized brands such as Calvin Klein, Jaguar, Range Rover, Jack Wills, Ralph Lauren, Tinct, Alice Temperley, Hill and Friends: “My work has been broadcast on radio stations, shows of art and design, fashion shows, schools, colleges and universities, as well as in national magazines and newspapers such as Sunday Times, The Guardian, Evening Standard, Noticias Latin America, SU Noticias, Caras Corazao, Icon Magazine, IDFX Magazine, Homes Interiors Scotland; and internationally in Mexico, France, Portugal, United States, Japan, Brazil and Colombia,” concludes Lupe Velázquez.